LISA ROINA
                                              Celebrity Endorsement

More than 30 years of experience as a Celebrity Negotiator, Lisa secures and maintain relationships with various agents, managers, & public relation companies in pursuit of celebrity endorsements. Projects include opportunites with director Robert Townsend, for sponsors such as Gillette.
Lisa acquires relationships with casting directors for programs as "Dancing with the Stars" and "Celebrity Apprentice" negotiating satellite media tour contracts for celebrity artists and athletes, co-creates and develops reality programming.

Freelancing as a Business Talent Manager for the company Roberts and Langer, Lisa negotiated and contracted celebrity artists for Johnson & Johnson and Neutrogena accounts. Prepared comparative analysis upon request for media and print, secure approval of estimates both domestic and global. Provided weekly status report of actual cost to ensure client is within assigned budget in addition to analyzing nature and details of media and print production to ensure client objectives are met. Pursued licensing opportunities for music in various commercials and videos.

Working as Director Celebrity Endorsements in the company Don Buchwald and Associates, she represented various celebrity artists in the film, television, music & literary world for endorsement opportunities.
Such opportunities included negotiating contracts for television commercials, satellite media tours, print and personal appearances.

Lisa dedicated 27 years to ICM negotiating television commercial contracts for celebrity artists, successfully pursued the representation of new clients, and worked closely in developing new relationships with public relation firms as well as corporate companies.